Pierre-Marie Coupry

Pierre-Marie Coupry did his first SEO work in 2003, on a friend’s site. The friend was a chauffeur-guide in Paris. He was a journalist at the time, covering sustainability.

He moved to Marrakech. With a friend he built a city guide there that reached 30,000 to 40,000 visitors a month. It ran on an ageing CMS, so he migrated it to WordPress. No traffic lost.

The result showed on the local market. Client work followed, and he opened his first agency in Marrakech, mostly in tourism. Alongside it he published his own guides: Marrakech City Guide, Désert Maroc, other destinations. That is still what he writes about.

SM4B opened in 2012. Several hundred WordPress sites built or optimised since. The move to Astro came from the work: security, reliability, load times, deployment that stays simple.

Marrakech City Guide is the case he cites most, because it is his own. In February 2026 a Google update knocked it down: impressions fell from 920 a day to 300. By June it was down to 98 visits from Google for the month. The redesign and the Astro migration were done together, two jobs most people will tell you to keep apart.

The site went back online on 17 July 2026. Impressions started climbing two days later, with no transitional dip. Sixty days on it runs at 31 visits a day from Google against 3 in June, at an average position of 14 where it sat at 20 before the drop.

And the curve is still steepening: 8 visits a day in the first month, 25 in the second, 37 over the past week. The tourist season accounts for part of it. So do the pages published since the rebuild, each bringing in clicks of its own. The volumes are small, but the site is back above where it stood a year ago.

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